Image of miniature people on stacks of coins, used on press release blog announcing Mano and Alicia

Procurify Welcomes Two Seasoned Tech Executives to Expedite Growth

Procurify welcomes two seasoned technology experts, Alicia Bedard as VP of Marketing and Manohar Ganesan as VP of Product and Engineering, to lead the company’s growth within the purchasing and spend management space.

Procurify welcomes two seasoned technology experts to their leadership team. Alicia Bedard, VP of Marketing, and Manohar Ganesan, VP of Product and Engineering, will lead the company’s growth within the purchasing and spend management space.

Alicia Bedard, the former Senior Director of Marketing at Canadian tech unicorn, ApplyBoard, has joined Procurify as the VP Marketing. Manohar Ganesan, former Senior Product Manager at Amazon, has joined as the VP Product and Engineering.

Procurify is a leading spend management solution that has tracked over $20+ billion in purchasing and spending for hundreds of fast-growing and innovative organizations around the world.

Introducing Alicia Bedard, VP Marketing

Headshot of Alicia Bedard, used on press release blog announcing her to Procurify





Alicia Bedard transitions from one the most successful technology start-ups in Canada after dedicating two and half years to ApplyBoard, an online platform that helps students around the world access the best education. During her time at ApplyBoard, Bedard led the development and execution of the company’s global marketing and brand strategy. Her pivotal work drove awareness and adoption, which resulted in the company being recognized as one of the fastest-growing companies in Canada making Deloitte’s Technology Fast 50™ two years in a row. She also helped the company reach rare unicorn status as a private company with a valuation of US$1.4 billion (C$2 billion).

“I’m very excited to join the team that’s making business spending smart and simple,” explained Bedard. “Procurify is well-positioned to become the next Canadian start-up success story. With an incredibly strong product offering, clear product-market fit, deep understanding of its customers, and genuine desire to have a positive impact on the organizations it serves, Procurify will continue to capture market share and I’m thrilled to be part of the leadership team driving this growth.”

On the appointment of Bedard, Aman Mann, CEO and Co-Founder of Procurify, says, “Alicia is joining Procurify from one of the fastest-growing startups in Canada and we couldn’t be more excited. Alicia’s tenacity, integrity, and experience is a rare triple threat in the Canadian startup world, and we’re incredibly lucky to now have her as an asset on our leadership team. We look forward to leveraging her experience in building a scalable marketing growth engine to help our organization flourish and grow.” 

Introducing Manohar Ganesan, VP Product and Engineering

Image of Manohar Ganesan, used on press release blog announcing him to Procurify





Manohar Ganesan joins Procurify with an entrepreneurial background. Having run his startup, Swarasta, solving problems around last-mile logistics in India, his experience in product and engineering spans companies like Amazon Web Services (AWS), Automatic Labs, Jawbone, Motorola Mobility, and Hewlett-Packard. Ganesan combines his entrepreneurial spirit with the ability to build world-class teams to create fertile grounds for great products to take shape.

On joining Procurify, Ganesan says, “Spend management is effective when we go beyond capturing transactions and facilitate effective spend behavior within teams. Effective spending is a game-changer in a company’s ability to maximize its runway to achieve its mission. I’m thrilled to be a part of Procurify, where we work to help our customers succeed in their mission.”

“Mano brings a level of quality to the startup world that I believe is unique,” explained Mann. “Mano is more than just a visionary and compassionate engineering and product leader: he brings an innovative framework and level of dedication to the customer that is unparalleled. With Mano on board, we’re even more confident in furthering our mission of helping organizations manage their spend better.”

About Procurify

Procurify is a spend management platform that helps organizations deliver tracking, accountability and end-to-end workflows for expenses and spending. Companies can request, approve, and track spend through real-time data, streamlined workflows, and valuable insights while driving operational efficiencies and business growth. Procurify has managed over $20+ billion dollars of organizational spend around the world. The platform integrates with major ERP accounting systems such as NetSuite and QuickBooks Online. Learn more at

What do you think?

Leave a Comment