We’re proud to announce that Alicia Bedard, the former Senior Director of Marketing at Canadian tech unicorn, ApplyBoard, has joined Procurify as the VP Marketing.
Alicia will lead the organization’s growth within the purchasing and spend management space.
Introducing Alicia Bedard, VP Marketing
Alicia Bedard transitions from one the most successful technology start-ups in Canada after dedicating two and half years to ApplyBoard, an online platform that helps students around the world access the best education. During her time at ApplyBoard, Bedard led the development and execution of the company’s global marketing and brand strategy. Her pivotal work drove awareness and adoption, which resulted in the company being recognized as one of the fastest-growing companies in Canada making Deloitte’s Technology Fast 50™ two years in a row. She also helped the company reach rare unicorn status as a private company with a valuation of US$1.4 billion (C$2 billion).
“I’m very excited to join the team that’s making business spending smart and simple,” explained Bedard. “Procurify is well-positioned to become the next Canadian start-up success story. With an incredibly strong product offering, clear product-market fit, deep understanding of its customers, and genuine desire to have a positive impact on the organizations it serves, Procurify will continue to capture market share and I’m thrilled to be part of the leadership team driving this growth.”
On the appointment of Bedard, Aman Mann, CEO and Co-Founder of Procurify, says, “Alicia is joining Procurify from one of the fastest-growing startups in Canada and we couldn’t be more excited. Alicia’s tenacity, integrity, and experience is a rare triple threat in the Canadian startup world, and we’re incredibly lucky to now have her as an asset on our leadership team. We look forward to leveraging her experience in building a scalable marketing growth engine to help our organization flourish and grow.”
Procurify is a spend management platform that helps organizations deliver tracking, accountability and end-to-end workflows for expenses and spending. Companies can request, approve, and track spend through real-time data, streamlined workflows, and valuable insights while driving operational efficiencies and business growth. Procurify has managed over $20+ billion dollars of organizational spend around the world. The platform integrates with major ERP accounting systems such as NetSuite and QuickBooks Online. Learn more at www.procurify.com.