How Consumer Mobile Behavior Is Changing The Game In The Workplace

As a business owner or manager, you want your employees to be as productive and happy as possible; after all, contented team members are loyal team members. This includes encouraging them to use all the tools at hand – which includes their smart phones, tablets, and other technology.

Your employees are not dissimilar from your consumers in the sense that they are increasingly connected to the mobile phones, and that they use them to interact with brands as well as their friends and family. What’s more, they are increasingly expecting to be able to use their smart phones to help perform better at work – and many B2B and B2C companies are offering mobile apps and other systems that aid in procurement, research, technical support, and more.

Your Employees And Customers All Use Their Smart Phones At Work

And there is no denying the fact that they will – even if it is not allowed. After all, with iPhone sales outpacing new births, almost anyone you hire will have a smartphone of some kind, and they probably use it constantly. In fact, the average person has their mobile phone directly within reach for fourteen hours per day. Obviously, the potential value to reach and interact with their target audience as well as the overall implications for marketers are tremendous.

Your Team And Your Clients Are Always Connected

Smart phones ensure that we are not only always only a few taps away from communicating with our friends and family, but our coworkers and clients as well. This isn’t necessarily a negative for a business owner though. While you don’t want your team to be constantly texting when they are on the clock, their ability to quickly respond to work-related emails even if they aren’t in the office is useful.

In addition, your clientele will want – and expect – to able to connect with your company no matter what time it is and where they are currently located. This doesn’t mean that you need to be available 24/7; rather, that’s where mobile apps and a mobile-enabled site come into play.

With the right app and a website that utilizes responsive design, your audience can make purposes, access resources, and perform other helpful activities. What’s more, buyers (especially in the B2B realm) are increasingly choosing to bypass traditional procurement routes and doing their research and making purchases online.

The Need For Mobile Marketing Applies To Both B2B And B2C Companies

Most of the press and online discussion about mobile marketing is focused on the B2C world, which is hardly surprising on some levels. After all, it is a more compelling and larger market, and more people are familiar with B2C brands – which translates into increased page views and therefore those coveted advertising dollars.

That said, all the trends are pointing towards using mobile becoming an increasingly standard aspect of the B2B purchasing and procurement realm as well. This applies at both the buyer’s and seller’s ends. In fact, using mobile apps, the cloud, and related technologies–between all of these, many useful tools are available–is almost an expected part of the process for anyone responsible making purchasing decisions for their business. And for sellers, the stats are quite compelling – users take an average of one hour to react via mobile, as compared to one month if they are solely using a desktop.

Overall, mobile marketing isn’t an option or something that would be nice to explore if you have the budget; rather, it is now a necessity for all types of companies. The data doesn’t lie – so it is time to get on board the mobile train to success.


Mobile Market

This is a guest post by Owen Andrew a journalist from Southern California.  If you’re interested in sharing your knowledge with Procurement Sense readers please contact us.

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