Attitudes Toward Improving Supply Chain Ethics

Software Advice, a company providing buyer’s guides and reviews of SCM software, aimed to discover whether consumers would pay more for ethically produced items, and what type of ethical initiatives they care most about.

Some key findings include:

  • On average, consumers said they would pay 27% more for a product normally priced at $100 if it was produced under good working conditions.

  • When asked which of three ethical initiatives would make them more likely to purchase a product, consumers were nearly evenly split among improved working conditions (34%), reduced environmental impact (32%) and more involvement in the community (31%).

  • When focused on labor efforts, consumers were most persuaded by fair compensation for workers, with 45% saying this would be the ethical effort that would most convince them to pay more for a product.

 

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