When it comes to marketing spend, most companies probably wish that the sky was the limit. After all, there are millions of ways to market your company, and all of them seem like a great idea: television ads, radio spots, social media, billboards, sky writing. Anything that gets your company attention must be good. But the truth is that not all marketing is good marketing (just like not all media is good media)—and marketing that doesn’t help you achieve your goals is money wasted. There are some strategies you can use to stay on top of your marketing spend, not only ensuring your marketing is successful but also making sure your money goes to where it is best used. This way you don’t wind up spending money on sky writing when it could be better spent on fridge magnets.
With a passion for everything Digital Marketing, Nick Boariu is responsible for SEM, Web Analytics, Conversion Optimization, Content Creation, and wicked design! Nick brings an array of experience with backgrounds in Film, Design, Sales, Marketing, and Entrepreneurship.